I grew up in Cambridge and returned to the area after working in London. 


originally worked in property sector but ended up finding myself more interested in the properties interiors than actually selling them!   I decided to pursue by taking an interior design course and whist undertaking this did a 3 day introduction to upholstery... I tried it and I was hooked!

I went on to fully train in upholstery at the CASS Art School, London, under the Association of Master Upholsterers and Soft Furnishings.   I later learned the ins and outs of professional curtain making with Wendy Shorter Interiors, also of the AMSUF, and MAKE in Cambridge. 

Alex Brown owner of reform. Upholstery & Curtains using a sewing machine

I now live in Cambridge and reform. is run from my workshop located just outside of the city.  I cover central Cambridge and the surrounding areas, as well as offering custom made curtains and fabric UK wide.

I love what I do and really enjoy the process of working with clients from choosing the fabric to the finishing touches.   I always using high grade materials, from tack to top fabric, and aim to give customers a realistic time frame so that I never rush a project.